- Business Development
- Align performance objectives and target with VP Commercial and ensure the same is cascaded to all direct reports.
- Liaise with other departments to obtain the necessary support to help driving the sales objectives.
- Sales Management
- Provide clear direction on goals, roles and performance standard to all the roles under Sales organization to achieve or exceed sales volume, revenue and other KPIs (availability, visibility, strike rate, ...) from time to time as well as to sustain TOT visibility in the market.
- Conduct regular market visits to check coverage and availability of company products in the market, competitor’s activities and look for new business opportunities to safeguard the customer base and increase market share.
- Maintain an efficient distribution network and efficient routing to ensure timely deliveries and superior levels of service to the customers.
- Motivate and lead a High-Performance team, regularly review individual performances of the direct reports, and motivate them to improve, enhance their capabilities and sales performance.
- Manage the right changes to cope with business needs.
- Best Practice Tools and System
- Ensure tools and system are efficiently utilized to get correct data using for analysis and making right decision.
- Build and maintain relationships with the distributors, modern trade customers.
- Conduct quarterly review of distributors and modern trade profitability and quarterly distributor health check.
- Organization
- Maintain physical presence in the market to recognize good performance, highlight areas of improvement and manage poor performers.
- Coach, develop functional capabilities to the team.
- Create a motivating and rewarding working environment.
- Monitor staff turnover and provide action plans to solve such problems.