- Develop innovative and visually appealing packaging designs for our products, ensuring alignment with brand guidelines, target audience, and market trends.
- Create compelling POSM materials such as displays, banners, shelf talkers, and product demonstrators to enhance brand visibility and drive sales.
- Utilize video editing skills to create engaging promotional videos, product demos, and brand storytelling content.
- Collaborate with cross-functional teams including marketing, product development, and sales to understand project requirements and deliver effective design solutions.
- Manage multiple projects simultaneously, adhering to project timelines and deadlines.
- Conduct thorough research on consumer preferences, competitor analysis, and industry trends to inform design decisions.
- Ensure all designs comply with regulatory requirements, including legal and safety standards for product packaging and labeling.
- Work closely with external vendors and suppliers to oversee the production process, providing guidance and feedback to ensure quality and consistency.
- Stay updated on emerging technologies, software tools, and design techniques to continuously improve skills and stay ahead of industry trends.
- Uphold brand integrity and consistency across all packaging and POSM materials, maintaining high standards of quality and excellence.